Smile, you’re saving the planet
Step one: Get rid of waste in oral care.
Step two: Plant a whole lot of trees.
Our mission is to clean up oral care by eliminating unnecessary plastic and other materials that are harmful to our planet. But simply doing better isn’t enough, that’s why we’ve doubled down on our commitment to leave things in better shape than we found it.
Mother nature’s favorite oral care brand
We want to leave the planet in better shape than we found it in, which is why we donate 1% of our profits to planting trees and reforesting the globe. Our goal is to restore over 100,000 acres in the Pacific Northwest, so we can give the next generation a future to smile about.
Our impact goes way beyond oral care
If an eco-friendly oral care brand plants a tree in the forest, does it make an impact?