Smile, you’re saving the planet

Step one: Get rid of waste in oral care.
Step two: Plant a whole lot of trees.

Our mission is to clean up oral care by eliminating unnecessary plastic and other materials that are harmful to our planet. But simply doing better isn’t enough, that’s why we’ve doubled down on our commitment to leave things in better shape than we found it.

Mother nature’s favorite oral care brand

We want to leave the planet in better shape than we found it in, which is why we donate 1% of our profits to planting trees and reforesting the globe. Our goal is to restore over 100,000 acres in the Pacific Northwest, so we can give the next generation a future to smile about.

About us

Our impact goes way beyond oral care

If an eco-friendly oral care brand plants a tree in the forest, does it make an impact?

  • Step 1:

    Site Preparation

    We prep the land to create the ideal conditions for tree growth, so that once planted it can healthily thrive.

  • Step 2:

    Saplings Are Grown

    We nurture saplings in our plant nursery so that they’re healthy and ready to spread their roots.

  • Step 3:

    Trees Are Planted

    We transport the saplings from the nursery to the prepared site and plant them by hand, ensuring that they’ve got everything they need to grow big and strong.

  • Step 4:

    Trees Maintained & Monitored

    We check in on our trees to make sure they’re thriving, and benefiting their environment as much as possible.